We produce products that mainly differ in the quality of the materials and in the attention to the environment through all production phases.
We strive to promote a relationship with the consumer based on honesty and transparency.
unconventional merino wool apparel Choose your way.
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THE PROJECT
For those who, like us, love the Mountains and the Environment
Ecology and quality rigorously made in Italy
The manufacturing is entirely Italian because we think it is still possible, despite
everything, to make a product made in Italy.
The passion for the activities we practice at high altitude, combined with love and respect for the mountains and its traditions, have led us to create unconventional apparels.
Our company was born in the Dolomites with the aim of producing technical, ethical and natural products in the most sustainable way. For us the concept of sustainability, environmental impact, ecological footprint aren't just slogans but they are a part of our way of life. These are concrete actions that regulate all our life and production activities every day. We believe that it is possible trying to produce in a sustainable way paying attention to the environment, in close relationship with our own territory.
Federico Sordini
We do not ride the fashions of the moment or try to impress with captivating marketing operations.
We do not seek profit at any price by lowering production costs as much as possible, but we seek the right balance by favoring the quality of the finished product.
The no mulesing certification ensures that the yarn comes from animals that have not been mutilated and are not subjected to pesticide dips, which are extremely dangerous for the animal and the environment, and whose toxic agents remain in the yarn. The wool comes from small animal husbandry in areas not infested by a
particular type of fly, generally above 1,500 metres, using best practices in sheep breeding respecting both the animals and the environment.
OUR SOCKS
Ideal for mountaineering, ICE CLIMBING, skimo, trekking
TECH
The maximum technicality while respecting the
environment and the animals that supply the wool
